Research In Motion has launched the BlackBerry Curve 9220 in India, the company announced today. The Cuvre 9220 is meant to be an affordable and easy-to-use option for Indian customers who want a BlackBerry.
The Curve 9220 will hit stores in India on Thursday, April 19th. It features BlackBerry OS 7.1 with significant social media integration. Twitter and Facebook apps are installed out of the box, as is an app called Social Feeds, which allows users to post to multiple social networks. It also sports a much better battery than previous BlackBerry Curve models. Additionally, it has a built-in FM radio and a 2 megapixel camera.
Speaking about the launch, Carlo Chiarello, RIM's Senior Vice President, Smartphone Business said "India is a very important market for RIM and we are extremely proud and excited to officially unveil and launch the new BlackBerry Curve 9220 for the first time here in India." Additionally, Sunil Dutt, RIM's Managing Director for India, touted the phone's social integration: "The new BlackBerry Curve 9220 offers a unique mobile experience that you Indians will love thanks to its affordable pricing and unmatched messaging and social connectivity features."
To promote the BlackBerry Curve 9220's launch, customers can download 2,500 Rupees (about $50 USD) worth of apps from BlackBerry App World for free until June 30th. RIM's announcement does not mention the phone's price, however MobiGyaan claims it will be priced at 10,990 Rupees (roughly $212 USD).