December 10, 2002

Everyone at some time or another must create a presentation to explain his or her experience. For some a bio works best in a given situation while for others a resume is more appropriate. If you’re having difficulty discerning which is the most suitable format for your specific needs or when to use which, the following will help you define the best selection.


A BIO is simply a portal into an individual or company’s growth and expansion. It is a condensed version of your experience and provides potential clients or employers with insight into who and what you are about. It is in essence a short story of your professional life and a means of highlighting your experience in such a way as to demonstrate your credibility. It is generally used by anyone acting in a professional capacity and is most appropriate when incorporated into proposals, business plans, web site content, portfolios and press kits. Those seeking to learn more about the services of a particular company or individual are interested in reading a career history, therefore a bio is an important tool when defining details regarding your business or yourself.

Since it is not generally used to seek employment, a BIO is a perfect means of introduction. It allows the author a method for explaining a bit about him or herself, their services, their mode of operation and their accomplishments. Most often you will find entrepreneurs, artists, writers, business owners, professionals and consultants utilizing a BIO but it can work in various other situations as well. The true purpose of a BIO is to share your history in a professional manner. Since it is not meant for seeking a job, it is intended to convince those who are reading it that you are a believable individual. Primarily it should inspire the reader with confidence in your ability and encourage their involvement with your business or service.


As you prepare your BIO remember that you are making yourself more credible in the eye of the public so begin by making a list of things that are relevant to your experience. Think about what might appeal to your readers or what may be of interest to someone exploring or requesting your services. In a world where there is so much competition you want to show good reason why someone would choose you over your competitor. Things to include are as follows:

1. Share a business philosophy or a vision
2. Illustrate how you got involved in your
particular business.
3. Include your years of experience.
4. Mention some of your goals and successes.

5. Define the background of your company.
6. Include your education or any specialized
training if it’s pertinent.
7. Refer to any special associations you may
belong to.
8. Specify specific licensing.
9. Mention awards or acknowledgments.
10. Explain publications or particular recognition.

11. Most importantly, write about what sets
you apart from everyone else.


As everyone knows, a resume is primarily utilized when seeking employment. If you are applying for any type of position, a resume is always the appropriate choice and shouldn’t be confused with a bio. Since a good resume is the primary key that opens the door to an interview it must not be regarded as insignificant. Strange as it may seem, a dynamic resume is actually a form of advertisement and can help open many doors. With so many people seeking employment in today’s economy, a good resume is worth its weight in gold and should always be current and updated.


Consider carefully what you have to offer a potential employer. Don’t be afraid to do a bit of boasting particularly if it’s true. You are competing against a number of other individuals who want the same job therefore your resume should stand apart from the crowd. Never hesitate to apply for positions that may be somewhat out of your particular arena. If you have proven to be a good manager, you will be able to manage people regardless of the environment. It’s all in the presentation, so remember the way in which you present yourself is the way you will be perceived. If you have confidence in your ability make sure it comes across. Never hesitate to present your strengths.


As is the case in most situations, the first few seconds of reviewing your resume are the most critical. Of course you don’t want your resume to appear boring or too long therefore you want it to be impressive. You are attempting to convince someone that you have what he or she is looking for so be sure to convey your expertise proudly.

At one time it was considered best to keep a resume no longer than one page but in today’s marketplace if you can get all your information onto one page, it might look like you don’t have enough experience. If you have to utilize a second page to get your point across, it’s perfectly acceptable.

Things to consider when it comes to your resume:

1. Include an objective: Some people are concerned
that an objective will limit them but without some form of purpose,
the potential employer may not know what you are after. There
are ways to include an objective that won’t lock you up into
any one position.
2. Share significant accomplishments; if you
have done something in a previous position that you feel proud
of, make sure to mention it.
3. Give details about your education and specialized
4. Mention computer skills; if you are proficient
in various types of software, put it on the resume.
5. Define your summary of qualifications; you
want an employer to know why they should hire you.
6. Share hobbies and interests; occasionally
hobbies and interests open doors to conversation but don’t include
too many.
7. Include memberships and associations so
an employer knows you are involved.
8. If a salary history has been requested it’s
best to include it; many companies will disregard an applicant
if they do not submit the salary history but never include a
salary history if it is not requested.
9. If you’ve been invited for an interview
and you want the job, be sure to send a thank you note immediately
following the interview.
10. If you don’t want the job, be courteous
and send a brief note suggesting that you are withdrawing your


For some people writing about themselves is not at all difficult and causes no undo pressure or discomfort. For others though it may be difficult being objective. There is a way to express yourself honestly without appearing arrogant or conceited and it’s simply called telling the truth. My experience has shown that when something is conveyed honestly it never appears as smugness. But if you have difficulty writing about yourself, perhaps you can find someone who will help convey your experience from a more objective standpoint.

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding press releases, bios, articles of interest, business plans, resumes, web site content and all other forms of marketing material. To speak with Charlene you may contact her at or write her at You can also call her directly at (310) 514-4844

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