Bing’s New Holiday Marketing Campaign, Now With More Rudolph
Recently Bing announced a new holiday marketing campaign for its Bing search engine.
The new campaign finds Rudolph the Red-Nosed Reindeer, and his friends, taking center stage in four separate advertisements for Bing. Each advertisement was done in the same stop-motion puppet animation that was used in the original 1964 TV special, so it will have a nostalgic feel for most.
Check out the advertisements below. Each video is accompanied with the official video description:
“Bumble”, the more beloved name for the Abominable Snow Monster, features the lovable Bumble, who has lost his scary roar. He uses Bing to search for “scary monster” and once inspired by a few Bing Videos, perfects his roar to be appropriately scary again.
Santa and Mrs. Claus get a little crazy in the workshop with bubble wrap, search on Bing Video for bubble wrap how-to’s, and hilarious antics ensue.
Hermey, Yukon and Bumble are tired of the winter weather and are in dire need of a vacation. Bing Travel saves the day via a “fabulous island resort” search, highlighting Hermey’s friends who have “liked” specific resorts, leading to Bing Travel and the perfect destination.
Yukon Cornelius becomes exhausted from pulling Hermey and Rudolph on his sled and collapses in the snow. Luckily, Bing helps him find the closest hot yoga studio using Bing Local.
The holiday season is an opportune time for search engines, as this is when people do more searches – to find gifts, sales ads, party supplies, airfare, and literally anything else. With more people online, this means more ads that can be targeted and displayed by the search engine.
What did you think of the Bing holiday centric advertisements? Tell us your thoughts in the comments.