Bing’s Growth Almost Back to Live.com Numbers

Still, More than Twitter and Digg

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I think it’s safe to say that the initial boost from the Bing launch is pretty much over, but as that pricey marketing campaign continues to run on televisions around the country, the number of unique Bing visitors (according to Compete) is rising steadily.

In only a month’s time, Bing managed to jump up to more unique visitors than Digg, Twitter and CNN, as Mashable points out. Not bad considering it’s only a month old and Twitter has been building its hype for a couple years.

Bing over Twitter, Digg, CNN

However, you have to keep in mind that Live.com did already have some users, and that it’s unique visitors were already well over those of Twitter. Live.com of course began redirecting to Bing when it launched.

Compete’s data actually still shows Live.com as having more unique visitors, so apparently there are enough people out there still going to Live.com instead of Bing.com to make you wonder how effective this marketing really has been so far (though as Mashable notes, Microsoft does have other services, like hotmail, still running on the Live domain).

The Live.com and Bing.com lines are clearly well on their way to intersecting, but if Compete’s numbers are accurate (as of 06/20 at least), Bing still has a bit to go just to get back to Live.com numbers. Where it goes from there will be where things really get interesting. Will that Bing line continue to rise so steadily?


Bing’s Growth Almost Back to Live.com Numbers
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  • http://netdate.dk Dating Jack

    That’s not too bad. But do they seriously think they have a chance to beat google?

    • http://www.ph-creative.com Matt

      Microsift has A LOT of leverage and billions they cna inject into Bing.

      Hotmail is the most popular email, Windows is the most popular OS.

      Staff have been leaving Google to go to Bing and Bing has some features that Google is now scrambling to try and better.

      Overall i’m finding myself becoming biased to bing.

      The thing is we don’t know if Google really is the best way to searhc because we haven’t had a market competitor with enough money to make something better, now we do we can see some of Google’s shortocming.

      One of them being how Google’s results are often unclear, the pages are complex and your foces is drawn away from the results, there’s just too much going on.

      I like how Bing has a simple set of results and the catagories/search options are clear cut.

      My conversion is WAY better on Bing in terms of visitor’s time on my site, bounce rate and click throughs.

      I believe this is down to Bing’s Search option creating better relevancy.

      • matt

        Apologies for the bad typos

  • http://www.clearairtrip.in Siya

    good very good blog

  • http://www.netdating.dk Michael Dating

    I think Bing will grow, but stil Google will be the leader.

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