Bing Partners With FOX News On ‘Non-Partisan’ Politics Site
Bing announced today that it has partnered with FOX News Channel and Foxnews.com to launch Bing Pulse, enabling users to give real-time feedback to President Obama’s State Of The Union address.
This is part of a new political destination site from Bing at Bing.com/Politics, playing off Bing’s Elections offering. The company describes it as “a non-partisan online destination designed to meet this growing need for up-to-the-minute political information and second-screen experiences.”
At this destination, users will be able to watch the speech live with commentary from FOX News pundits and “other political experts” via Twitter. They’ll also be able to participate in the Bing Pulse survey, filter news from left, center and right-leaning national and local news sources, according to Bing. Users will also be able to access original videos of Jimmy Carter and Newt Gingrich talking about the State of the Union address.
“The Bing Pulse will allow people to join the conversation by ‘voting’ every five seconds on their reactions to the President’s speech,” Mark Penn, Corporate Vice President, Microsoft. “Real time results of the Bing Pulse will be shown at Bing.com/Politics and on FOX News Channel. We think this will be the largest live online poll in history.”
Bing.com/Politics is also unveiling its “social sentiment tracker” called Bing Beat. This will analyze social sentiment on Twitter associated with the address – topics like immigration, gun control and the fiscal cliff.
The new Bing.com/Politics will launch on Saturday.