Bing announced today that it is launching a new iPhone app called Edibly in the U.S., though technically, you have to be in Seattle to use it (at least for now).
It's a shopping app upon which Microsoft has collaborated with The Pike Place Market Preservation And Development Authority. It's piloting the offering in Seattle, but perhaps it will be expanded throughout the country and with other markets.
"Created by the Bing team, Edibly lets you see what’s new at the market via the 'What’s New Page', search and browse through products, create a shopping list to prepare for your outing and navigate through the market using the digital map," says Christian Marc Schmidt, Senior UX Designer on Bing's Information, Platform and Experiences Team.
The app will let you preview what is available at the store and view and compare products. You can see where vendors and products you want are on a map, in addition to just looking at what's new.
This could be an interesting app if expanded to include other stores and obviously other locations. I guess that will depend on how the pilot goes, and if Microsoft is able to get other partners on board.