Bing Heads To Google, Kansas
Bing is at it again with another “Bing it On” challenge. Actually, it’s pretty much the same challenge, but they’re challenging people again.
Bing says in a blog post, “With the newest version of the Challenge site, in addition to search results, you’ll get to learn about a new homepage every day, rollover video preview and instant translation all on the same site – some of our unique features that give you even more reasons to fall in love with Bing.”
They’re kicking off a new nationwide campaign. This time they went to Topeka to ask people if they know that most people prefer Bing search results to Google’s.
“I’m not sure I believe that,” one participant says, before being wowed by the awesomeness that is Bing.
As you may recall, a few years ago, Topeka temporarily adopted the name “Google” for its city in a campaign to get Google Fiber (which ultimately debuted in Kansas City).
“In Google, Kansas, you made me a Bing man,” says one person.
You can try the challenge here. Just remember that the experience is completely different (for both search engines) than when you actually search on Google or Bing, as it strips out key features like Google’s Knowledge Graph and Bing’s social features.