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Bing Gears Up For The Kentucky Derby

Race-related answers at the ready

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The Kentucky Derby is a huge deal for Louisville, Kentucky, with all sorts of people who would otherwise never visit flying in and spending lots of cash.  And the Derby’s at least a noteworthy event for Bing, too, with the folks behind Microsoft’s "decision engine" preparing some special instant answers.

At the time of writing, Google and Yahoo aren’t offering anything similar, which could give Bing a nice edge.  Even if people don’t make a permanent change, they may switch search engines for a day knowing that they’ll get more relevant results.

As for what, exactly, Bing’s doing to mark the Derby, a post on the Bing Search Blog explained this week, "If you are looking for the Kentucky Derby details Bing provides an instant answer that will give you the information to the event as well as some useful links to the race contenders, tickets, and fashion."

The post also suggested, "Make sure to check back after the race for the instant answers with all the race results as well."

It should be interesting to see if what’ve been described as the greatest two minutes in sports do Bing any good.

Bing Gears Up For The Kentucky Derby
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  • http://www.pioutsource.com PI Outsource

    Will now be featured on Bing video search!

  • Joe

    It is simple for Bing to overtake Google but those guys at Microsoft are closed in a box and can’t think outside it or request advice or help from the average Joe. God damn it, just only partnering with Lady Gaga and the pantyless hollywood girls would make a big whole in Google’s engine. Microsoft prefers to throw away money on TV on some stupid commercial nobody understands. I just don’t get these guys. That’s old school advertising! Partner with 50 cents, Snoop Dog and those rappers! Get to the streets and talk to the regular Joe or Bing, Windows will be dust soon.

    Kentucky what? LOL!

    It’s like a war on Iraq, Afghanistan. They are throwing away billions at a war we’ll never win without using our freaking brains. Everything could be resolved by creating a system by which citizens are given cheap, dedicated cellphones in every town and rewards. Al-qaida would be very afraid of that and would be eliminated faster. Anytime there is suspicious movement, they get reported. They just don’t think outside the box.

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