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Bing Ads Warn Consumers Of Online Scams

Focused on credit and mortgage fraud

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Microsoft has partnered with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union on a series of online public service announcements (PSAs) aimed at protecting consumers from a number of scams.

Bing Warns of Scams

"Unfortunately, many scammers who would exploit a homeowner in danger of foreclosure or a person struggling with credit card debt will try to misuse the Internet to connect with their victims," said Nancy Anderson, Corporate Vice President and Deputy General Counsel Microsoft.

"By harnessing the reach that Bing holds with consumers and the expertise of organizations like the FTC, USPIS and Western Union, we believe this program can help fight back against scams by reminding consumers to exercise their street smarts online right at the time they need it most."

The PSAs will appear on Bing and focus on scams related to mortgage foreclosure, credit repair schemes and lottery scams. The PSAs for each topic will be triggered by keyword search terms entered on Bing, such as "foreclosure rescue," "fix my credit," and "money transfer."

Users who click on the sponsored ad will be directed to a landing page with advice on avoiding scams and information about how to report a scam if they have been victimized. Landing pages on credit repair and mortgage foreclosure scams are hosted by the FTC. A landing page on lottery scams is hosted by Microsoft.

In 2008, the FTC received more than 234,000 complaints about fraud where the consumer was contacted via the Internet. The average payment amount for each complaint was $440.

Bing Ads Warn Consumers Of Online Scams


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  • http://texxsmith.com franklin

    I don’t understand why Bing is lying about the law and it’s advertisers. True, Credit repair is a rip off IF you have had a bankruptcy, but if you’ve already had one it’s you’re only alternative. Same with debt settlement. some of these services are even offered by law firms. yes you have to pay ib advance (obviously your a credit risk)

    WTF, is going on here?

  • http://www.dotCOMReport.com SEO basics

    While there are companies that do help you to get on the right track with your credit, there are also plenty that take people’s money and do absolutely nothing. Warning people of scams is a good thing.

  • http://www.nordstrom.me Jerry Nordstrom

    Should Bing not also warn about click fraud, click farms, click fraud networks and other people praying on unsuspecting advertisers?

    When Bing joins up with Yahoo, will they then no longer continue Yahoo’s policy of Pre-pay clicks? As this is the major concern of the FTC with debt relief services?

    What about the Government grants, Google Cash and other ads?

    I agree, there are far too many advertisers making incredible claims out there and this needs to be monitored. However, re-directing a visitor to a warning page just before they come to an advertisers website.. now thats will increase conversions.

    its a slippery slope to chaos

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