A few days ago, Bing launched the Bing Ads Marketplace Trends Interactive Website, which is designed to help advertisers get a better look at data in different areas including device targeting, ad scheduling, and location targeting.
These include interactive charts that let you drill down into different industries.
They just officially announced the site, saying this about it:
One of the coolest things about pay-per-click (PPC) advertising is the ability to get your information in front of potential customers when they're actively searching for the very products and services you provide. Unlike TV ads and billboards where you just pick a popular show or a high-traffic area and hope for the best, you can actually choose your keywords and your target audience to pinpoint those most likely to be interested in making a purchase decision... hopefully, from you.
What if you could take it even further than that? What if you really fine-tune your PPC campaigns by drilling down into more specific metrics, such as volume trends related to device targeting or ad scheduling? What if you could look at location targeting trends and filter cost-per-click (CPC) and click-through rate (CTR) within each state by industry and sub-industry?
The site shows consumer clicks, volume, and targeting trends in ways it hopes will enable advertisers to make better business decisions. So far, it's earning praise from several industry blogs.
According to Bing, it could help you gain a competitive edge.
Image via Bing