Bing Ads Gets Accounts & Billing Improvements

Chris CrumAdvertising

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Microsoft announced that it's making some changes to accounts and billing for Bing Ads. It's all in direct response to advertiser feedback.

"From insertion order edits to bulk management, from one-stop-shop billing to consolidated invoices – all designed to help you do more, work less," says Bing's Vaishali De. "Whether you’re already using Bing Ads Accounts and Billing, or you’re transitioning over from Yahoo, we think you’ll like what you see. We’re partners in this, so please keep the feedback coming – we’re just getting started!"

With each Accounts & Billing tab, you can get a quick view across all of your accounts or dive into specific ones. You can switch between pre-pay and post-pay payment options without being locked into one.

There are also new IO management features.

"There is no better time to start creating and managing your insertion orders online," says De. "This fast, simple process now sports the convenience of creating and managing IOs in bulk across your accounts, getting instant approvals, the ability to edit existing IOs, and track your IO change history. For those of you who like the paper trail, you can also easily print the IO details."

With the billing tab, you can see a summary of your charges as well as more granular data. You can also opt into consolidated billing to get one bill for all accounts (if they use the same currency and language).

They've also made invoices easier to read with the option to have campaign-level charges included. You can also now sign up to get them through email as soon as they're generated.

Image via Bing

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.