Conduit, if you don't know, is the largest global network of browser and mobile app publishers (accounting for 260,000 members and their 250 million users), and now all of the apps in its network are discoverable in Bing.
"The move marks a major step towards solving app discoverability in the desktop browser. The feature will be rolled out to all members of the Conduit network over the next few weeks," a spokesperson for Conduit tells WebProNews. "For example, when searching for 'Groupon app,' Bing returns organic and sponsored links to the Groupon site, as well as the official Groupon App powered by Conduit. Results will appear based on relevancy."
Conduit entered a partnership with Microsoft back in December. As a result, Conduit publishers can provide their customers direct access to Bing. Now, the deal appears to be more beneficial to Conduit app publishers as well.
“Our relationship with Microsoft has enabled our publishers to offer an even greater experience to their customers and will add more fuel to the already impressive growth of Conduit’s massive network,” said Conduit President Adam Boyden. “The inclusion of Conduit-powered apps in Bing not only represents a step forward in app discoverability, but also an opportunity for any publisher who monetizes via content, traffic or engaging their users.”
“The inclusion of Conduit-powered apps in Bing search results is one more way that we are providing people with information to help make their everyday lives easier," said Chris Nelson, Sr. Director, Strategic Partnerships for Bing.
Yesterday, Bing announced some new Action Buttons in search results, which allow users to take part in specific tasks on sites right from the search results page. This includes things like downloading software, renting a car, and checking a flight status.