Billboard Marketing

    August 4, 2005

Billboards, banners and signs have long been a great way to market a product or service. This method is sometimes referred to as ~outside advertising~ because you can find banners, bumper stickers and much more around all over the place. It was one of the earliest methods of marketing and still is effective today.

It is impossible to walk down any street without seeing some sort of advertising. We may not automatically realize that we are looking at an ad, but the message is still there. With a bit of careful thought, outside advertising can provide a lasting message to all that come across it.

Larger Signs

Although generally the larger signs are more expensive, this is not always the case. It may be possible to make your own or to source a reasonably priced supplier.

Billboards can be rented for a certain amount of time and you can have your message on a major highway or other ideal location to market to potential customers. Signs work really well to get your company or business name out there.

Posters and Car Stickers

Bumper stickers and posters and various other signs are all over the place. We see them everywhere we go and they can be an excellent and inexpensive method of marketing your company or business. You can often get a great deal on printing these up and you can pass them out to customers or in malls and other public locations so that people can have information about you and your company. This is a great way to initiate word of mouth advertising as well.

Shirts and Other Attire

The list is endless, from pens to boomerangs, your name can be printed on these items and given away to potential (and actual) customers. By giving these items away you are in effect advertising your product wherever your customer takes their item. So from umbrellas to shirts, your name is out there getting seen.

This type of advertising can be done relatively cheaply and with excellent results. Never underestimate the power of outside advertising.

Scott F. Geld is the owner of Marketing Blaster, Inc., a pay-per-click traffic source that repeatedly beats the major search engines in conversion ratio and ROI.