Bill Brantley Groks Haystack

    March 23, 2006

Bill Brantley writes:

“I was first lured to Cerado’s site by their “Web 2.0 or Star Wars Quiz” which challenges you to determine if a term is a Web 2.0 concept or a Star Wars character. Anyway, I clicked on their Haystack link which appears to be a MySpace for business folks. Now, it took me a couple of reads to understand the concept but what I think you do is you register your organization and have members of your organization create profiles. Then you can find other similarly-minded folks in other organizations and voila – instant business networking. Each profile links to the person’s blog (if they have one) and the profiles are tagged which enhances the chances of finding a good match.”

Bill…Yes! (Only thing I’d add to that off-the-cuff is that there are a bunch of other use cases as well.)

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Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customers point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.