Big Name Internet Marketers Join Forces for BlueGlass
Some big names in Internet marketing have gotten together and started up BlueGlass Interactive, described as a "new agency concept that combines proven online marketing strategies and resutls with a suite of proprietary technologies."
Here’s the management line-up: Chris Winfield – Chief Marketing Officer, Dave Snyder – SVP of Search, Brent Csutoras – SVP of Viral Marketing, Jordan Kasteler – SVP of Content, Loren Baker – SVP of Online PR, Tony Wang – CTO, and Danielle Winfield – VP of Operations.
"BlueGlass started organically approximately 5 years ago," says Winfield. "Our partners started running into each other in strategic meetings, then as speakers at the big marketing conferences. As the industry evolved, each of us built thriving companies, and we formed a tight business referral network because we realized that there were very few agencies that could actually deliver all of the results that clients deserve time after time. The obvious next step in our evolution was to bring it all together under one roof, so we could create more efficiencies and even greater scale that we simply could not achieve in aggregate."
"One of the lessons each of the BlueGlass partners learned over the years is that human capital can only be extended so far, especially in online marketing services," says Wang. "By necessity, we have built one of the most powerful suites of campaign software. The main benefits to our customers are is infinite scalability, our ability to stay on top of dynamic industry changes, and the ability to deliver the best return on investment in the industry."
BlueGlass has 40 employees and claims the combined annual billings of $10 million. They count Viacom, Thomson Reuters, NBC Universal, Intuit, Yahoo, Comcast, New York University and the NFL among their clients.