Quantcast

Big Media Fears Your Video Upload

Get the WebProNews Newsletter:
[ Social Media]

It’s not the box office return for "Grindhouse" that worries Big Media, but the potential for the Internet to unleash a whole bunch of wanna-be Tarantinos and Rodriguezes into the world of the digital media.

Big Media Fears Your Video Upload
Big Media Fears Your Video Upload
Big Media Fears Your Video Upload

What happens if people decide in large numbers to bring some talent and a passionate obsession for detail to the content they create? Believe it or not, as the old TV show goes, they could bring a big headache to media and entertainment.

Consulting firm Accenture asked executives in those fields about the biggest threats to their businesses. More than half of them, 57 percent by Accenture’s count, feel The Fear coming from user-generated content.

Digital video, podcasting, camera phones, wikis, and blogs. Oh my Hollywood, you sure aren’t in the 20th Century anymore.

70 percent of Accenture’s respondents said they believe that social media, one of the largest segments of user-generated content, will continue to grow, compared with only 3 percent of respondents who said they view social media as a fad.

A few well-known names participated in Accenture’s study, including CBS honcho Leslie Moonves and WPP Group’s Martin Sorrell. "The winners will be those who can probe and analyze the changes and manage and merge on-line and the off-line most successfully," Sorrell said of the consolidation between on- and off-line media.

Moonves cited the ongoing need for quality content: "Current technologically driven distribution channels will expand and new ones will open. But without compelling content, every new platform is an empty shell."

That’s the conundrum for Big Media. It’s become very narrow-minded, because they tend to fear taking chances and failing. But the same lack of courage holds them back. Meanwhile there is the prospect of someone, or lots of someones, coming along without any fear but with a sackful of digital tools and making something interesting that Big Media does not control.

Eventually someone with real vision, and the forceful, benevolent dictator personality needed to create something great in long-form digital video will do that, and just toss it out there to be shared. No producer meetings, no distribution negotiations, no theater contracts. Lights, camera, action, edit, upload, done.

Then Big Media has to do something that truly terrifies the corner office dwellers. They have to deal with compelling talent on its terms. Not theirs.

Big Media Fears Your Video Upload
Top Rated White Papers and Resources
  • Joe Little

    Bingo, right on! And that is why companies like AT&T, Comcast, COX and Verizon, just to name the biggest, do everything to limit Internet access. Remember Windwos95? That piece of operating system hardly made any contribution to the Internet, and yet it did include a “personal web server”. The idea was simple: anybody could use their own PC as web server (server!) and make their own music, photos, movies, whatever available to everybody. That was exactly what the developers of the World Wide Web at CERN (Europe) had in mind (first for physicists, though). We put our work onto our computers and let other people access it, and vice versa. Democracy via the Internet.
    A decade later and all US customers get is a couch potato Internet. The named companies simply block access from third parties to your web server (or any other Internet server for that matter). The telcos force their customers to us the telcos’ servers, and control who can upload what and how much. They sell that as “web space”, something that would not exist without the telco censorship. Of course customers could upload their work and store it on third party sites, such as Google. Now who own the work? Who controls access? Who benefits? You see, no difference.
    You might ask why the telcos are doing that. The answer is simple: Big Media. Big Media, telcos (phone, Internet, TV) and companies like Google work hand in hand. Just read Google’s definition of “Net Neutrality” at http://www.google.com/help/netneutrality.html – no word about the people’s right to offer their pictures, their movies, their work on their own computers. It is all about Google in the middle.
    And for those readers who have a problem to see the connection e.g. between Verizon and let’s say NBC, I suggest this: Verizon – MSN – MSNBC.
    And COX? Or Comcast? They are Internet “service” providers and TV cable companies in one. The last thing they want is to give their customers any freedom.
    And what happens if we could put valuable information on our own web server? A live without the propaganda machines at ABC, CBS, CNN, FOX etc.? Without influence by big politics? How unamerican!
    Right on, David! Big Media Fear Your Video Upload and more.