BIG LOTS GOES LARGE WITH ADVERTISING
SAN FRANCISCO (AdAge.com) — Columbus, Ohio-based closeout retailer Big Lots launched its first national TV campaign today, making it yet another major player in an already tight retail environment.
Big Lots, with 1,350 stores in 45 states, has completed a two-year program of converting its properties, which included Pic ‘N’ Save, Mac Frugal’s and Odd Lots, into one brand. Big Lots picks up merchandise from some 3,000 manufacturers of toys, furniture, gifts, housewares, consumables and seasonal products.
Click below to read this article at the Adage website:
The Ad Age Group publishes two print magazines, Advertising Age and Creativity; two Web sites, http://www.AdAge.com and http://www.AdCritic.com; two HTML newsletters, The Creativity E-Mail and Madison+Vine; and the Ad Age E-mail Alert. For further information, see our Subscriptions Page.