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Big Expectations For MySpace Music

The Biggest Thing to Happen to Music in a While?

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From the sounds of it (no pun intended), MySpace Music should be beneficial for all parties involved – MySpace, record labels, artists, Users, advertisers and music e-Tailers. The service, which is due out any day now (sometime this month), will supposedly offer the entire catalogs of Universal, SonyBMG, and Warner Music (77% of all U.S. album sales come from these three according to Nielsen SoundScan as quoted by Fortune). Users will be able to listen to any of the content free of charge, while ads are displayed on the screen. Lets looks at how this benefits each party.

MySpace MySpace

Obviously this will be huge for MySpace. The traffic alone that MySpace Music is likely to generate should be worth it to them. It will also be a huge weapon in its arsenal for the continuing battle for social network dominance as Facebook continues to gain momentum of its own.

Record Labels

Warner Bros.It’s no secret that record labels have been missing out on sales as digital music has grown from its infancy into the norm. MySpace Music may not be the entire solution, but there’s little doubt that it will be a nice chunk of it. The fact that these major labels have partnered with MySpace to do this indicates that they will be getting what they want out of it: ad money. Users will also be directed to Amazon and iTunes, where they will have the opportunity to purchase songs they want to keep.

Artists

LarsArtists have long been benefiting from MySpace on exposure alone. There aren’t many better promotional outlets for a band these days than this social network. People use it to discover music, and they get to become "friends" with the bands they like and stay updated with information about what those bands are doing. They’ve never been more in touch with the artists they like. This is great for artists because they don’t have to rely on magazines or radio or MTV (like they still play music) to let their fans know about what is going on with new albums, tours, etc. They can simply post a bulletin, and just like that, everyone that cares to, knows about their affairs. MySpace Music will only build upon the already stellar promotional outlet for bands/artists.

Users

For many of the same reasons, the users will benefit greatly from this. They will discover new music that they like, that they would never hear elsewhere. They can hear music for free – a huge plus. They can connect with artists on a level that was simply impossible in the past. They have an on-demand jukebox at their disposal and the only price they have to pay is to see some on-screen ads (which presumably will do just fine residing in a separate browser tab).

Advertisers?Advertisers

There aren’t many businesses bigger than music. Almost everyone likes music, and with these three major labels, there should be quite a diverse selection of artists and genres, attracting music fans of all types. That will be an exceptionally wide range of demographics that advertisers will be able to market to. This is going to be huge, and there is no way that advertisers won’t cash in.

iTunes The Music e-Tailers

So far, only Amazon and iTunes have been mentioned, but they will be getting plenty of traffic from MySpace music. People can hear music to see if they like it there, but chances are they will want to own it if they do and go seek out a download. With MySpace Music driving it right to these guys, they should see some happy times as well. Of course, people will still flock to illegal methods, but I don’t see that being any more or less of a problem than it already is.

Bruce at Hypebot is expecting a Monday launch for the service, and I believe that if anyone knows, he would, as much time as he dedicates to covering Internet music projects. I’ll say it again: this is going to be huge. What’s your next move, Facebook?

Big Expectations For MySpace Music
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  • http://www.myjacobfamily.com Kenneth Jacob

    As ever such moved benefit, if indeed there is a benefit, only the major record labels. As the owner of a number of masters, and publisher of some copyrights, I cannot imagine that there will be any benefit accruing to me. And there are a good many others like me.  It reminds me of a conversation I had with someone from  PRS who told me that a title that had somewhere in the order of 100.000 plays on U-Tube brought in a £1!!!

  • http://www.iyazam.com Hilel

    MySpace is a great social network for aspiring musicians. Instead of fighting with agencys and what not to get there name out there – MySpace gives you the stage to promote your talent.

    I look at MySpace as one big popularity contest.

  • http://www.animaroo.com puppies for sale

    This will be a huge step up for bands and musicians that are currently using Myspace to promote their music since now many more people will be visiting the website to find popular songs.

  • http://www.reverbnation.com/estudiosmusic J B Muro

    Music Rock, Blues

    http://www.estudiosmusic.tk/

  • http://www.estudiosmusic.tk/ estudiosmusic

    Music, Pop, Rock, Blues, Flamenco

    • http://www.reverbnation.com/estudiosmusic Pere

      Music. Pop, Rock, Blues, Flamenco

       

       OK, OK, OK,

       Greetings

  • Matt

    Myspace Music looks great, however, right now I’m using http://www.deezer.com/en and it’s AWESOME! A huge catalogue, a great interface, and quite good focuses on emerging artists! Great!

  • http://www.designbits.de Webdesign Hamburg

    Very promising. Thanks for the article!

  • http://car2be.com/ Used Plymouth

    For many of the same reasons, the users will benefit greatly from this. They will discover new music that they like, that they would never hear elsewhere. They can hear music for free – a huge plus. They can connect with artists on a level that was simply impossible in the past. They have an on-demand jukebox at their disposal and the only price they have to pay is to see some on-screen ads (which presumably will do just fine residing in a separate browser tab).

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