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Beta Urchin Software, New Google Analytics Features

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At the eMetrics Summit in D.C., Google unveiled some new features for Google Analytics, as well as a new version of its Urchin hosted wed analytics software.

First up, what’s new for Google Analytics: Head into your Analytics profile and enable “Site Search” (which is not currently available in my account), and the Content section of Analytics will show you the keywords people are using to find your site.

Located in the Content section of your Google Analytics reporting interface, Site Search reports show you the keywords and search refinement keywords people use, the pages from which people begin and end their searches. You can also see how search on your site affects site usage, conversion rates, and e-commerce activity.

Avinash Kaushik, Google Analytics Evangelist, has screenshots and details on the Site Search feature.

They also added a new Event Tracking capability, which shows you how people use interactive elements on your site (like AJAX, Flash and multimedia). All you need to do to get the new feature is change your JavaScript from urchin.js to ga.js (plus you’ll get future new features with it). They’re seperately starting a beta test of an Outbound Link Tracking feature, though users on the older JavaScript will be getting it first.

FInally, Google announced a limited beta test of Urchin 6, the first new version of Urchin in over two years. Urchin is the hosted version of the analytics software Google Analytics is based on. It runs on your server and analyzes your detailed site logs, and not just the slice of data Google Analytics has access to. Ars has some details on it, and I’ll bet we’ll be hearing more about what it brings to the table in the coming weeks.

You can go here or to similar Google Analytics Consultants to get in on the limited beta.

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