Best & Worst Lead Generation Offers for 2006
I’ve been quiet here for over a week, but not because I don’t have a ton of things to write about. Actually, I’m focused on getting a special project ready that I’ll be releasing to the world via this blog on August 1st. Stay tuned.
In the meantime, I do want to quickly share some interesting research from MarketingSherpa. They conducted their third annual study of business technology marketing – what works in the real world.
Their results show that thought-leading content that’s educational in nature performed best as a call to action. You’ll find a link below to the complete study, but they made this interesting chart available immediately: http://www.marketingsherpa.com/images/leadgenoffers.gif.
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.