Best Practices in Demand Generation
Sridhar Ramanathan over at the Pacifical Group Blog just published an article on the best practices demand generation from a recent interview with Charlie Shafton, Director of Marketing Programs at Aspect Software.
I like the article because it touches on a several critical success factors for B2B lead generation success that I’ve previously discussed including:
- How do you clearly define a lead?
- Sales and Marketing – collaborate as one team
- Muti-modal lead generation using a portfolio approach to tactics
- Lead nurturing is critical
Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required)
Read the article Pacifica Group Blog: Best Practices in Demand Generation.
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.