Best Practices in Demand Generation

    April 6, 2006

Sridhar Ramanathan over at the Pacifical Group Blog just published an article on the best practices demand generation from a recent interview with Charlie Shafton, Director of Marketing Programs at Aspect Software.

I like the article because it touches on a several critical success factors for B2B lead generation success that I’ve previously discussed including:

  • How do you clearly define a lead?
  • Sales and Marketing – collaborate as one team
  • Muti-modal lead generation using a portfolio approach to tactics
  • Lead nurturing is critical

Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required)

Read the article Pacifica Group Blog: Best Practices in Demand Generation.

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Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.