Best Buy Remixes Online Presence

By: Chris Crum - January 27, 2009

Best Buy is changing the way it does business online and surprise, surprise – it involves social media and APIs. The company has introduced what it is calling the "Best Buy Remix Developer Network."

"We’re working to give you the tools you need to make Best Buy into what you need it to be," the company says.

Best Buy

Remix gives developers access to product images, pricing and customer reviews. They can then use this information anywhere on the web, and while enhancing their own sites and blogs, Best Buy comes away with the branding and likely traffic. Finance and Commerce Staff Writer Arundhati Parmar writes:

The project is the brainchild of Michele Azar, Best Buy’s vice president of Internet growth, and is one of several Web-services initiatives the company has launched.

This push into leveraging technology and social media is coming at a moment of singular opportunity for Best Buy. Circuit City, the company’s retail archrival, has short circuited and is in liquidation. JPMorgan analyst Christopher Horvers believes Best Buy will get a 30 percent sales lift with Circuit City’s demise.

It comes off as a pretty smart move on Best Buy’s part, and one Circuit City perhaps should have thought of before. Clearly Best Buy has less competition in the brick and mortar world now, and with Remix, it could bolster its own competitiveness greatly online as well.

Remix also comes with an affiliate program in which participants can earn commissions if the traffic they send to results in a sale. That ought to create a pretty wide adoption of Best Buy’s plan. Other online retailers are going to want to consider similar moves.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Keith Burtis

    Chris, Thank you so much for this great article. Yes, we at Remix are working really, really hard to get the tools that the developers need into their hands. Please feel free to contact me at any time.

    bestbuyremix at gmail dot com or @bestbuyremix on twitter.

    Thanks Again!

    • Chris Crum

      Thanks for coming by to comment Keith. Good to know you’re readily available. I’ll be interested to see where developers take the API.

    • wholesale bedroom furniture

      I think it’s quite clear Obama’s outfit is a lot more computer savvy than Bush’s team. Certainly they have been working a lot with SEO to get the good results on top – and the Bush following hasn’t even had a clue that they should try to get their own positive stuff on top of and above the material their political opponents publish.

  • net

    Remixes for things as disparate as Garfield and Radiohead prove a Web truism: Let it go.

  • Anonymous

    I agree- Best Buy is typically more expensive than other electronics-type stores. In order to be more competitive, they’re going to have to do a lot more than revamp their online presence…