BenQ Makes Cell Phones With Flash Lite

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[ Technology]

BenQ-Siemens branded cell phones, from Munich-based BenQ Mobile, are set to feature Macromedia Flash Lite technology after a licensing agreement struck with Adobe Systems. The mobile handsets will be marketed in Asia, Europe, and North Latin America.

Critics of traditional cellular phone designs, like BenQ Mobile CEO Clemens Joos, say that too much attention has been focused on the look of the phone, rather than how people interact with it.

“By integrating Flash technology into our user interfaces, we’re helping ensure consumers have easy access to the incredible capabilities of our mobile handsets,” said Joos. “For too long the handset market has been obsessed by industrial design while forgetting that consumers interact with their phone through the screen and keypad.”

BenQ Mobile expects to begin integrating Flash Lite into its mobile handset offerings in the fourth quarter of 2006. Ultimately, the company plans to move toward smaller, more sophisticated units with a focus on multimedia. The EF81 model phone is suggested as the guiding concept for the “miniaturization of high speed Universal Mobile Telecommunications System (UMTS).

The company plans to utilize the Flash technology as a way to provide a richer, customizable user interface. The large community of Flash developers, says BenQ, will also help deliver a more consistent experience across devices.

Today more than 65 million Flash technology-enabled mobile phones and consumer electronics devices, including televisions, media players, set-top boxes, digital billboards, cameras, educational toys, car navigation systems and more, have shipped worldwide.

BenQ Makes Cell Phones With Flash Lite
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