Ben & Jerry’s Using Tweets to Hand Out Sweets
If you live in Los Angeles or Washington D.C. and have a sweet tooth, you are in luck. Ben & Jerry’s, makers of those ridiculous (and ridiculously good) combinations of ice cream flavors and toppings will be passing out free samples of their new products in those cities until May 11th. Ben & Jerry’s “Scoop Trucks” will be roaming around to businesses, non-profits, and various community events, passing out full scoops of the company’s new Greek frozen yogurt flavors. Even better, the trucks will take requests for samples on Twitter, driving out to requested locations.
“Traditionally, when companies sample their product they stay at one spot, serve tiny little samples, and hope that consumers can find them,” said Jay Curley, Integrated Marketing Manager at Ben& Jerry’s. “This truck tour instills the Ben & Jerry’s values and reverses that way of thinking by asking our fans where they want us to go, then we deliver with full scoops of our newest flavors. It’s really a fantastic way to connect with our fans one-on-one and deliver an experience you can’t get anywhere else.”
The Scoop Trucks will be carrying four flavors of Ben & Jerry’s new Greek yogurt:
- Strawberry Shortcake
- Raspberry Fudge Chunk
- Banana Penut Butter
- Blueberry Vanilla Grahm
Twitter users in Los Angeles can follow the West coast truck @BenJerrysWest, and fans in Washington D.C. can tweet @BenJerrysTruck for their chance at a visit from the East coast scoop truck. The truck in Los Angeles will be moving on to San Francisco, Portland, and Seattle later this year. The East coast truck will eventually make it to Miami, New York City, and Boston.