Behind the MySpace Juggernaut

    March 13, 2006

Alexa looks behind the MySpace curtain to uncover how the site became a globally top-10 ranked site.

The secret, unsurprisingly, is kids. They’re in charge now. Alexa also dispels the myth that MySpace is bigger than Google. MySpace gets a little more than 50% of the pageviews of Google.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.