Behavioral Targeting Rising In Online Classifieds

Reaching the right customer with a classifieds placement may be the province of tighter behavioral targeting, rather than waiting for someone to search for what they want.

It happens so commonly that Craigslist has been blamed for remaking the newspaper industry, and not always in a positive way. Someone wants something and turns to the online classifieds site to see what others posted in a free listing, with a connection likely turning into a transaction.

Classified Intelligence (CI) said in a recent client advisory the desire of all kinds of classifieds sites to find buyers early likely signals a big shift into behavioral targeting. Such targeting looks at what people do while online.

“Classified sites will become a critical part of the infrastructure that captures and understands consumers