Lots of products out there are promoted through the use of before and after pictures. Food supplements, diet programs, hair restoration, etc. There has long been a question of whether these photos were legit.
Is she pregnant in that Before picture?
He's holding his gut in big-time in this one!
Is that even the same person in both pictures?
This YouTube video has gone viral, racking up over a million views in 24 hours. In it, this guy shows how he did his Before and After pictures within 5 hours of each other. His results are staggering, and there is very little Photoshop used.
Maybe this is the way other advertisers do it. Maybe not. But, he shows that it sure can be done.