Become a Thought Leader and Attract Customers

    October 11, 2006

Would you like to be more visable and generate sales leads on a limited budget? Become a thought leader!

Thought leadership gives you an edge to combat commoditization and attract more business.

RainToday recently released the results of a new, year-long research project called How To Become A Thought Leader. The report was written for service providers but I believe the core ideas also apply to most companies with a complex sale. Thanks goes to Britton Manasco for reminding via his blog post, “It Pays to Be a Thought Leader.”

As I wrote a while back in my post, “in defense of thought leadership,” there are just a few select thought leaders in every industry and field of study. So everyone can’t be one. But if you have the vision, desire and passion to do it, this report tells you how.

I was humbled to be interviewed, along with eight other business leaders, and contribute to this report, which includes:

    100 Pages of expert analysis on how to become a thought leader in your field

    95 Pages of stories and advice from thought leaders in professional services

    20 learning checklists and questions for self-evaluation

    Down-to-earth views of how passion, relevance and reach work together for you

Download my 14-page interview on thought leadership by RainToday (243k PDF)

Get the report at



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Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.