BBC Worldwide Launches Social Network
LiveWorld, an online social networking agency, said today that it is supporting a new social network for radiotimes.com, an online guide to television and radio for the BBC Worldwide.
Radio Times will feature recommendations from Britain’s TV writers, along with editorials and blogs. Users will also have access to forums where they can discuss topics related to film, radio and television programs.
"Our new online community promotes our audiences’ passion for television and radio programmes, while helping them to connect to other fans through this new media form," said BBC Worldwide’s Editorial Director for Digital Media Duncan Swain.
"We chose LiveWorld’s social networking solution as they are clearly the proven leader for global media companies who are building sophisticated community networks that build on the power of user participation."
The LiveWorld-BBC Worldwide relationship was formed with digital agency Digit through LiveWorld-WPP, a recently formed joint venture between LiveWorld and global communications services group WPP PLC.
"Radio Times has long provided the UK’s cultural framework – first with radio and then TV," said Peter Friedman, Chairman & CEO, LiveWorld.
"With this new online community on radiotimes.com, they continue that cross-media leadership, empowering their audiences to connect with each other in ways not possible before.