BBC Opens an API

The BBC has launched an experimental API for software developers. An API is basically a data stream.

The way to think of it is like a coat rack. Software developers and mashup (defined) makers craft “coats” with hooks that can attach to these racks . On their site, the BBC has some nice examples for how their API can be used. For example, there’s a Google widget and more. (Via MoMB)

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.