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BBC Opens an API

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The BBC has launched an experimental API for software developers. An API is basically a data stream.

The way to think of it is like a coat rack. Software developers and mashup (defined) makers craft “coats” with hooks that can attach to these racks . On their site, the BBC has some nice examples for how their API can be used. For example, there’s a Google widget and more. (Via MoMB)

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

BBC Opens an API
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