BBC Exec Wants Better Complementary Videos

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Too much video content that fails to enhance the stories on BBC News Interactive should be pruned in favor of more complementary works.

BBC Exec Wants Better Complementary Videos
BBC Exec Wants Better Complementary Videos

Tossing up a bunch of news videos may not be the best use of either video technology or a reader’s time. Quality, not quantity, should be the rule when it comes to online video, according to Pete Clifton, who heads BBC News Interactive.

Journalism.co.uk cited Clifton’s remarks, which were made to an audience at the Future of News Conference in London.

“We have put up hundreds of pieces of video on the news site and too often they have replicated what the story has already said,” Clifton said. “We should think more about what that page does in the round and come up with a piece of video that absolutely complements the text.”

Clifton’s site will employ an on-demand editor to find complementary video from available sources. The strategy will mean doing less video, but making better use of video when they do.

The appeal of online video continues unabated. In the US, YouTube has been the market leader. Their lead over other sites includes a 60 percent market share, with traffic increasing 70 percent from January to May 2007.

BBC Exec Wants Better Complementary Videos
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