Battle of the Mobile Portals

    January 31, 2006

A report on Mobile Search branding has released some interesting findings.

In the early lead we find Google (Search), Yahoo! (maps), ESPN (Sports), and The Weather Channel (Weather) are at the head of the pack. From M:Metrics, they have found that Yahoo! is the most popular mobile content brand.

During the quarter ended December 2005, 12.8 million U.S. mobile subscribers accessed Yahoo’s services in an average month — 4 million more than second-place AOL. MSN and Google follow, with about 7 million subscribers accessing their mobile offerings each month during the fourth quarter. In the area of maps and directories, Yahoo edges Google and Mapquest, but by a slim margin.

More info can be found at

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