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Battle For British Booze Gets a New Player

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Jack Daniels owner Brown-Forman steps into the fray with Pernod-Ricard and Fortune and Constellation to consider merging with Allied Domecq in a huge merger.

Pernod-Ricard planned to merge with Allied Domecq for a little over $14 billion. Yesterday, vintner Constellation announced an interest in a possible counter bid and that they were researching the notion. Today, Brown-Forman announced interest in the deal as well.

The problem with Constellation is they would need help with the deal and would have to bring in two other partners to raise the capital to put the deal with together.
They’ve run into problems though as other firms they’ve talked to like Bacardi Ltd. have their own concerns with anti-trust issues.

Enter Brown-Forman. They announced today they’ve hired Lazard to look into purchasing the British company.

Allied has a well known stable of liquors including Beefeater gin, Maker’s Mark bourbon, Kahlua and dozens of other liquors, wines and liqueurs. After strong quarterly reports and good quality labels on their list, Allied makes a good purchase for a number of companies.

If Pernod-Ricard and Fortune could complete the deal, it would make them the second and fourth largest booze manufacturers respectively. The two businesses would split up Allied with each side taking brands from the Allied label.

John Stith is a staff writer for WebProNews covering technology and business.

Battle For British Booze Gets a New Player
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