Barnes & Noble Looks to Build Digital Libraries, Gives Classic Books Away

    July 16, 2010
    Chris Crum

Barnes & Noble is encouraging customers to build their own personal digital libraries with a promotion called Barnes & Noble Classics.

Customers will get a free weekly slate of "high-quality, special edition classic eBooks" to read on the company’s Nook eBook Readers, the iPad, PC and other devices using BN eReader software, and they’ll be able to keep large digital libraries of these works. They’ll be able to choose from ten free eBooks each week throughout the summer until the promotion ends.

eBooks from Barnes & NobleExamples of available works include: Alice’s Adventures in Wonderland, Adventures of Huckleberry Finn, Adventures of Tom Sawyer, Grimm’s Fairy Tales, Little Women, Peter Pan, Secret Garden, Tarzan of the Apes, The Wonderful Wizard of Oz, Treasure Island, and Wind in the Willows.

"With this exciting offer of dozens of free, high-quality Barnes & Noble Classics eBook titles beginning today and in the coming weeks, we’re continuing to give our customers new ways to experience and enjoy eReading," said Sasha Norkin, Vice President, Acquisition Marketing for Barnes & "We believe our customers will appreciate the ability to add many of our Barnes & Noble Classics to their growing personal digital libraries at no cost, and those new to eReading can try out one of their childhood favorites on the mobile or computing device of their choice, using our free BN eReader software."

The promotion is no doubt a push to get people reading more digital books and thinking of Barnes & Noble as a place to get them. It should be a good promotion for the Nook and its e-reader software on other devices.