Barnes & Noble Launches Blog To Promote Child Literacy

Barnes & Noble has launched a blog focused on helping parents encouraging their children to read.

The blog called Letter Blocks offers advice, recommendations, stories about young readers and commentary from popular writers.

The Letter Blocks blog is a summer reading series that is an extension of Barnes & Noble’s 2009 Summer Reading Program, which promotes reading while school is out and rewards children for reading during the summer.

Celebrity guest bloggers will offer narratives covering a variety of topics, including memories about the first books they read, reading milestones, their favorite children’s books and how they influenced them and how they get their own children to read. The summer reading blog series will continue through August, and will be open for reader participation.

The summer reading series starts this week with blog posts and comments from Rick Riordan, author of the best selling "Percy Jackson & the Olympians" series.

Children can read eight books of their own choosing and record the titles in a journal. A parent/guardian signs the journal when it’s complete and can take it to a Barnes & Noble store to receive a coupon for a free book.