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Barilla Pasta: Traditional Families Only in Ads

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After all of the backlash Chick-Fil-A CEO Dan Cathy faced last summer for his comments on traditional marriage, it’s a little surprising to see another major company make headlines for a similar issue. During a radio interview on Wednesday, Barilla pasta chairman Guido Barilla said that he would never use a gay couple in an advertisement. Barilla has since apologized.

“I would never do an advert with a homosexual family,” Barilla said during the interview. “If the gays don’t like it they can go an eat another brand. For us the concept of the sacred family remains one of the fundamental values of the company.” The Barilla pasta exec went on to say, “Everyone has the right to do what they want without disturbing those around them. I have no respect for adoption by gay families because this concerns a person who is not able to choose.”

Barilla later issued an apology, saying “I’m sorry if my comments on La Zanzara have created misunderstanding…or if I’ve offended anyone…I only wanted to underline the central role of the woman in the family.” The company also posted an apology on Twitter.

The privately held pasta company is one of the best-selling pasta brands in the world, but they could see their numbers drop, as some gay rights groups and individuals are calling for a boycott. GLAAD pleaded with people on Twitter to boycott Barilla pasta and keep “homophobia off the table.” Someone also started a petition to boycott Barilla pasta on MoveOn.org, which currently has more than 70,000 signatures.

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Image via YouTube

Barilla Pasta: Traditional Families Only in Ads
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  • Well

    I am sure the pasta will sell really well in Russia. At the end of the day, I am going to buy my pasta based on two things: Price and Taste.

    What bothers me is that in today’s society if you offend anyone, you have to immediately apologize. Believe it or not, but a lot of people don’t believe in the LGBT lifestyle and that is OK. There is no need to apologize about that.

    LGBT only make up less than 5% of the population. It isn’t like the lifestyle is 10%, 15%, 20% or 50% of the population. We have gotten to a point in this country where everything is really just an illusion and things that we think are common really aren’t.

    Personally, I couldn’t care less what another person does in their private life —- it is absolutely none of my business and I don’t want to make it my business. However, I also feel very strongly that people should be allowed to voice their own opinions without people flying off the handle, running to twitter, and creating some worthless petition.

    I hate to tell people but that doesn’t help things change. It creates deep seeded resentment. Look at the race situation in this country. Quotas, affirmative action, political correctness have not made things better. Forcing people to think a certain way does not make things better. Underneath it all, there is a deep seeded resentment. That is why race is still a hot button issue —– everyone saw what happened with the Trayvon Martin case.

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