Go Daddy is world renowned for their somewhat racy advertisements, the most recent featuring Danica Patrick and Jillian Michaels. For this year's Super Bowl, Go Daddy has tapped the Deutsch NY agency to create an ad that retains that "sexy" edge, but also showcases the "smart" side of the company.
Last month, we learned that model Bar Refaeli would be representing that "sexy" side in one of Go Daddy's two Super Bowl spots. We now learn that the ad, entitled "Perfect Match," will involve Refaeli participating in a somewhat awkward kiss with character actor Jesse Heiman.
“We think we’re going to make special Super Bowl magic with ‘Perfect Match,’” said Go Daddy Chief Marketing Officer Barb Rechterman. “This ad marries Go Daddy’s edgy brand with our reputation for taking care of customers in a way we think will be surprising and, more importantly, entertaining.”
The ad's theme is that Go Daddy marries sexy and smart. I guess it's up to you to determine who represents what in the 30-second spot.