Ballmer to RSS Enthusiasts: Chill

Steve Ballmer spoke at a conference recently about RSS. He threw some water on the RSS party.

According to the RSS weblog …

We believe RSS is important and will be around for a while but it is not going to change the world. It is a little too simple, that is also the reason everyone’s using it. We are working on more existing powerful stuff, around XML/web services [sic] that will address many issues beyond RSS. RSS will be around, but whatever we are working next will be cooler and more prevelant.

Having said that, there are groups in MS that believe RSS has the potential to change everything and many future technology will be built around RSS, the internal debate goes on.

Does the blog bashing I wrote about earlier also apply to RSS?

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.