Baidu’s Turning Japanese

By: Bill Hartzer - January 23, 2008, Inc. the leading Chinese language Internet search provider, has formally launched its Japanese language search engine at


Their Japanese language search engine is run by Baidu’s Japanese subsidiary, Baidu, Inc.

Baidu Japanese homepage

Baidu, Inc will focus on “developing search products that compliment Japanese users’ habits and preferences.”

Baidu originally announced its intentions to enter the Japanese search market in December 2006 and began server testing in Japan in March 2007.


Bill Hartzer

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Bill HartzerBill Hartzer currently is the President of, a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management. Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area.

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