Avengers Trailer Breaks iTunes RecordBy: Chris Richardson - October 14, 2011
Besides generating a great deal of feedback, Marvel Studios released a press release saying their new trailer for next summer’s The Avengers broke records for being the most downloaded trailer ever at iTunes.
The aforementioned feedback was loud and clear on many movie-following websites, including Ain’t It Cool News, SlashFilm, Fark, Super Hero Hype and Reddit, to name a few. Each of these sites had tons of comments as fans and skeptics alike proceeded to dissect every frame of the 2:00 minute offering.
While that shouldn’t come as a surprise, perhaps the iTunes record breaking numbers might, especially when you consider just how many trailers come out on weekly basis, coupled with the suspect taste in movies the many members of the masses possess. I honestly figured a Twilight movie would hold that distinction. I’m happy to be disappointed. In setting the record, the trailer for The Avengers was downloaded over 10 million times in the first 24 hours it was posted on iTunes, according to Marvel’s press release.
The positive word of mouth reaction more than likely played a part in the trailer’s consumption, although, Christopher Nolan’s Batman franchise has been incredibly well received, and neither one of those movies topped the numbers for The Avengers trailer. Speaking of, here it is in case you were on of the few to miss out on it:
As for Marvel’s press release, the text follows, just in case you’re interested in that, too:
BURBANK, Calif.–(EON: Enhanced Online News)–Marvel Studios announced today that the trailer for next summer’s most highly anticipated movie, “Marvel’s The Avengers,” has been downloaded over 10 million times in its first 24 hours on iTunes Movie Trailers (http://www.apple.com/trailers), shattering the most-viewed trailer record in the site’s history.
The trailer, which debuted Tuesday, October 11, exclusively on iTunes Movie Trailers, gives fans a sneak peak at “Marvel’s The Avengers”—the Super Hero team up of a lifetime—based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.
Does that mean we can expect The Avengers to break Avatar’s box office records or is James Cameron forever be king of the world, at least in relation to being the box office champion? By the way, do you what movie would actually be number one once ticket prices are adjusted for inflation? Gone With the Wind.
Do with that knowledge what you will.