Search Engines have come a long way since the web's beginnings. Back in the old days it seemed like anything you typed in would ultimately show at least one or more pornographic web site.
In my conversations with hundreds of business owners I have met over the years, the same questions seems to pop-up over and over again. Can you build me a site that gives me a steady flow of sales? We are bombarded daily with get-rich quick schemes. Most of these statements have no basis in reality.
Google is one of the most accurate and usable search engines every developed.
You've got your web site online. You're on top of the search engines. You have killer web site copy. Now all you have to do is wait for the sales to roll in right? Well not exactly.
In tough economic times or when your company revenues are not meeting targets, the gut instinct for most companies is to reduce marketing expenditures. This may not always be the best approach. The one thing you need more than anything is sales right? But in order to support the existing clients you need money. So what do you do? You just have to become creative.