Having a business on the internet is different than having a traditional marketing or sales business. When you operate your business from a store, one of the traditional ways of establishing relationships with your customers is the meet and greet method. You greet your customers in the store and talk to them a bit and this helps build trust and establish yourself with the customer. However, on the internet, this method must be done completely different.
First of all I would like to explain the title a bit. I have talked with some people who would like to start an online business and have all these ideas rolling around in their head, but have no idea what to do with them. They have many interests, but really do not know how to organize these interests into a business.