I was all set this morning to write about something totally different in this issue ... but thanks to the power of blogs, I'm here to deliver a totally different message. Namely the ascendance of blogs over ezines.
Here are tips gleaned from roughly 5 years spent building up an ezine list.
So you've gotten the training certification, made up your business cards, and started your web site. You've discovered your niche, and you have been marketing - aggressively even!
Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough. The fact is that people are as hungry as ever for the inspiration and stimulus a workshop provides, even when they're nervous about money. And even though most bum economies recover over time, you may find the following tricks helpful enough to keep using even in good times!