"Personalization" on the web is becoming very popular. Sites like MySpace and Yahoo! seem to go to great lengths to allow users to create their own "identities" online - both intellectually and physically.
If I were to start talking about optimizing content, most of our readers immediately conjure up visions of text words, words, words.
Why is it that some sophisticated marketers suddenly forget the difference between a feature and a benefit as soon as they get online?
Prior to Oneupweb, I worked for a medium-sized retailer of home-dcor products. In addition to brick & mortar, the company mailed several million catalogs annually, and had an extensive offering of products available for purchase online.
Over this past weekend I was watching TV when a commercial for the new movie John Tucker Must Die came on.
Is it wrong that at night, when I'm alone in my apartment, I'm scouring Popurls.com for the top YouTube posts and searching uncontrollably for Maury Povich's show on Pickle Phobia?
My wife's a fan of Monk, the TV show. And sometimes I can't resist watching Tony Shalhoub nervously, yet elegantly fumble his way through a mystery.
Yesterday morning, I was doing my usual morning surf of popurls, trying to keep up with the buzz on the web, when I landed on a page and saw an ad that caught my eye. "Purchase Web 2.0 here."
By now, organizations around the world have begun to realize the benefits of creating a corporate blog. In fact, a new weblog is created every second of every day.
In a recent Matt Cutts blog post (for the unaware: Matt Cutts is a Google engineer, one relatively famous in this admittedly rarified subsphere of society) the great sage introduced the META "NOODP" tag, and how it can help webmasters control, somewhat, the appearance of their results in Google.
