The other day I went to a local seminar on “internet marketing”. I honestly didn’t expect a whole lot; it was one of those “how to make money on the internet” things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar.
No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.
We’ve all have bad habits we need to kick. But we don’t because we are comfortable in them. They are easy and changing is hard. But more times than not, changing the bad habit will actually make life easier for you in the long run. You know this. We all do.
But today is the day to kick some of these bad habits. Why? Because they are interfering with your work performance. They are creating roadblocks for you either mentally or physically, or sometimes even both. You know it and I know it.
The SEO has a right to receive payment from the client for the entire amount contracted. A contract is a contract is a contract. Don't try to weasel out of it.
The SEO has a right not to have to justify to the client payment due in terms of actual time spent on account unless payment is based on an hourly fee. Package priced contract fees are due regardless of time spent provided work outlined in the contract is performed.
I got a lead through our website the other day with an interesting comment attached. The prospect was requesting specific information on pricing for our services but as you can read below, they simply copied the information from what another SEO provided them.
A recent study published by SEMPO shows that a scant 11% of all SEM advertising is spent on SEO, with the bulk, 83%, spent on PPC advertising.
I had a client say something to me the other day that I thought was rather interesting.
SEO companies come in all shapes and sizes. Youve got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project.
A recent study shows that a majority of companies (64%) fail to implement some or all of their SEO company's recommendations.
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting.
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