Chris Heuer and the social media press release working group have released the requirements for a social media release.
A quick search of Technorati reveals not much awareness yet in the PR corner of the blogosphere that Richard Edelman gave a detailed interview to IT World on the recent brouhaha over the "Wal-Marting Across America" flog.
Pluck, one of the early entries among RSS readers, is fading into the sunset. The plugin for Internet Explorer and Firefox will be discontinued effective January 7, 2007, according to a notice on the company's website.
I'm sure you've all seen some family-oriented TV show in which the teenager screws up big-time. When finally confronted by his parents, the teen is shocked that there will be no further punishment. "You've been punished enough," the understanding parent says.
I experienced a bit of podcasting serendipity yesterday.
On his blog, Richard Edelman has responded to the flurry of conversation about the Wal-Marting Across America flog.
Text 100, the first PR agency to establish a presence in Second Life, has done a masterful job explaining the virtual world's potential for public relations in a machinima video it has uploaded to YouTube.
Dave Taylor has been steadfast in his belief that CEOs should not blog. Period. End of discussion. He said so last year during Global PR Blog Week, and reiterated his belief in a post to his Intuitive Systems blog.
"The line between the virtual and physical worlds is becoming thinner every day. As more complex interactions take place in virtual spaces, better communication is essential."
I have been hearing and reading a lot of communicators lately proclaiming that, in podcasting, content is king.
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