Brian Kramer from McDonalds dropped me an email with link to a C|Net story about the seriousness with which IBM is taking Second Life and other metaverses.
Countless authors, speakers, bloggers, podcasters and other advocates of social media have pointed out that companies should focus on their biggest fans and that social media like blogs-along with other Internet tools-are ideal channels for such outreach.
Cisco Systems is the latest company to open an island-two, in fact-in Second Life.
At the bottom of Dell Computers' home page, there's a pull-down menu you can use to load a version of the home page in the language of your country.
A lot of online marketing is being done based on the premise that more and more people who use the Net have made the switch to broadband/high-speed access.
When was the last time a search engine made you say, "Wow"?
Kami Watson Huyse has begun a very interesting experiment I'll be watching with keen interest. In response to Wikipedia founder Jimmy Wales' interview in PRSA's Tactics, Kami has followed Wales' advice and posted suggested changes to a Wikipedia entry in its related "discussion" section.
I just got word by email that PRWeek has released its annual CEO survey, this year looking less at communications and more at "the issues and information that impact corporate strategy."
I hope this post doesn't come across as too snarky, but I couldn't resist.
On November 1, I posted an item to this blog, part of the ongoing Edelman/Wal-Mart kerfuffle. In that post, I noted that the interview Edelman CEO Richard Edelman gave to IT World would be dissected, "the group of bloggers who don't like PR people being in the blogosphere," as Richard put it. In response, Amy Bellinger commented:
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