IBM’s guidelines for employee bloggers are fairly well known among people who pay attention to such things. Now, IBM has become (as far as I know) the first company to establish a policy for employees who venture into Second Life and other virtual words.
When I worked in the pharmaceutical industry, I learned that the U.S. Food and Drug Admnistration would send the equivalent of undercover agents to industry trade shows. These spies would hang around company booths listening for any sales or marketing rep to make a claim or statement that violated FDA guidelines. The FDA would promptly turn around and fine the offending company.
When the web was relatively new, I worked with a large insurance company to help them begin a monitoring program, this in the days before eWatch and other monitoring services. After the program was in place for a few weeks, the media relations manager got in touch with me to tell me how much time the effort was taking. A few months later, though, he reported that what initially was taking him several hours now got done in 15 to 20 minutes.
What happened? Something new and alien evolved into a routine.
I was supposed to be a guest speaker at a meeting on the East Coast last Friday. I was invited by PodCamp founder John Havens, who set up a BlogTalk Radio connection.
I’ve been pondering the “ghost-blogging” debate for some time, listening (via podcasts) and reading (via blogs) the growing chorus of voices that proclaims ghost-blogging an acceptable and legitimate practice. People I respect are among those who argue…
There’s still time for professional associations to redefine their value to members, but I’m not aware of any such initiatives among any of these groups. The clock is ticking.
I’ve been giving a lot of thought to my friend Dan York’s May 2 post asserting that the Web is fragmenting into a xxxx of walled gardens.
The kerfuffle over live blogging isn’t likely to subside any time soon, given the growing popularity of live online communication. Add audio and video to the mix and the people who hold live blogging in disdain are likely to go apopleptic.
The issue of blogger outreach has been on the minds of several communication-focused bloggers in the last few days. Ben McConnell and Jackie Huba, from the Church of the Customer blog, posted an item that advised against blogger outreach of any kind:
I’ve had two customer service encounters today that have me pondering—again—the link between PR and customer service. If public relations is the management and maintenance of relationships between organizations and their core audiences, customer service should be considered a linchpin. Customers have to be considered a vital audience, and in today’s world, word-of-mouth from customers is worth more than dozens of expensive, traditional PR, advertising, or marketing campaigns. Yet many companies continue to blow it on this most fundamental of activities.
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