I’ve had this post in mind for a couple months now. I’ve put it off due in part to my travel schedule and in part because I wanted to chew on it a bit more. It’s certainly not a new topic; in fact, it’s well-worn territory:
Why hasn’t audio podcasting become mainstream?
G. Oliver Young is fast becoming my new hero. Every time this Forrester analyst puts out a paper, it provides me with fodder to support my arguments supporting social media in the enterprise.
When I started my music podcast, I needed an apporpriate image for the podcast blog. I found an ideal image on Flickr accompanied by a Creative Commons attribution share-alike license. The image of an electric guitar neck now graces the JamJourney blog.
73,000 United Auto Workers at 82 plants walked off their General Motors jobs and launched the first strike against GM in many years.
The action came as a surprise to many workers, according to a USA Today report, which noted some workers were “unnerved and are welling to make some concessions to help GM cut costs.”
First HP did it, now Cisco Systems has issued a Social Media Press Release. Not only is the release on the News@Cisco site, but it’s been distributed as a MarketWire press release (shown here picked up by CNN/Money—interestingly without the videos, but links to them instead).
From a business standpoint, one of the critical advantages social media bring to the table is the ability to tap into what important segments of the population are thinking. GM Vice Chairman Bob Lutz, for example, is on the record claiming that the Fastlane blog has provided him with better intelligence than any traditional form of market research.
My post on August 2 about a news release issued by the Adfero Group has prompted some discussion about some of the fundamentals of the social media release.
I get a lot of pitches and press releases these days. An intriguing media advisory crossed my in-box this afternoon about student use of social networks. I was all set to grab the PDF of the study and blog about it until I saw this on the release:
“The report, available now for media only...is embargoed until Tuesday, August 14, at 12:01 a.m.”
The “new” Chrysler officially launched yesterday as most of the transition of ownership from Daimler to the private Cerberus has been wrapped up. A day earlier, though, the company unveiled a blog prominently accessible from the company’s business home page.
It is increasingly interesting to witness the mashup of trends as various businesses experiment with and figure out new media.
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