WebProNews

Cross-Linking and Search Engine Optimization

Web site designers and developers should know how to create search-engine friendly design templates. However, most Web developers seem to think that if they create a text-link site navigation scheme, then a Web site is automatically search-engine friendly.

Web Design Templates and Search Engine Optimization

Reader Question: Our Web developer uses page templates for our Web site. I am worried that "code bloat" and other template issues might interfere with our search engine optimization (SEO) efforts. Are Web page templates good or bad for search engine optimization?

Breadcrumb (contextual) Links and Search Engine Optimization

Reader Question: I am confused about breadcrumb links both from a search engine optimization (SEO) perspective and a usability perspective. Usability experts often say not to use them, but a lot of SEO experts recommend using them. So who is right? Should I use them or shouldn't I?

Successful Link Development Tips and Guidelines

Reader Question: I often get emails from search engine marketing companies who claim that they can get high-quality links pointing to my Web site. They usually mention a PageRank (PR) of 7 to 9. Since my site needs more link popularity, I am tempted to give it a try. Will subscribing to this program help my site's link popularity?

Contextual Advertising: Facts, Myths and Misconceptions - Part 3

Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?

Contextual Advertising: Facts, Myths, and Misconceptions Part 2

Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?

Contextual Advertising: Facts, Myths, and Misconceptions Part 1

Reader Question: I have newsletter articles and a forum on my Web site. Since I often have focused content on these pages, I thought that contextual ads might be a good way to supplement income from my site. Is this a good idea? What types of contextual advertising programs are available?

How to Determine if your Site is Banned in Google

Reader question: I think my site has been banned in google. It used to have all of these top positions for the past three years, and it suddenly disappeared. Can you help?

Search Engine Spider, Index, and Ranking

Reader question: I think my site has been banned in Google. It used to have all of these top positions for the past three years, and it suddenly disappeared. Can you help?

Keyword Repetition for Search Engine Optimization

Reader Question: I remember reading in other articles about keyword usage rules that a particular keyword (in this case "asthma") should not be used more than three times on one page. I read it a year or two ago, so I don't remember the source. Is this restriction no longer valid? Can you repeat "asthma" in many phrases, as long as the phrases are different?